The Yin and Yang of Technical Communication

If you’re a regular here, you may have noticed that I’m using a different blog title these days: “Technical and Professional Communication,” with the simpler tagline, “Peg Mulligan Consulting.” Gone is the “Content for a Convergent World: Content Strategy, Development, and Management” handle and logo. My, that was a bit wordy, wasn’t it?

I originally chose the Convergent World title, after I had read a remark by Hillel Cooperman, who formerly directed the Windows user interface team at Microsoft, and is the more recent founder of Jackson Fish Market.

In “Is It Content? Software? Let’s Call It Branded Experience,” Vince Giorgi reports that Hillel has proposed that “software and content are becoming so intertwined, there’s no longer much point in drawing any distinction.” At the time, I was simultaneously reading about “Convergence Technical Communication” over at the Content Wrangler, and I had an “a-ha” moment, deciding to make “software-content convergence,” or in broader terms,  technology-communications convergence, as a main focus at this blog.

I stand behind my original intent, but in hindsight, I realize that either/or attitude is a trap.

The answer (for me and in this blog) is yin and yang–both product-centric and customer-centric. This holistic view was what I was trying to originally express through the Hillel Cooperman reference.

Importantly, my blog’s revised title also places less emphasis on thinking, and more on communication.

So adieu Convergent World as a logo, but not as a complementary process to divergent thinking—and as an essential part of fluid networks–and the overarching mindset–known to foster innovation and change.

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Contacting the Author: Content for a Convergent World – Peg Mulligan’s Blog

2 thoughts on “The Yin and Yang of Technical Communication

  1. Peg:

    Love, love, love all the great work you’ve been doing. And, so do others. While you are able to count hits and comments and other such metrics that can perhaps help you to determine if your blog is useful to others, what you cannot see are the in-person mentions of your work — your views, and the articles you create — amongst professional communicators. I have personally referred to your work, as have others, and we discuss it often.

    So, call it whatever you want. The name isn’t critical. It’s the massage and making it findable.

    Keep up the great work,

    Scott Abel
    The Content Wrangler

    • Thanks so much, Scott…You don’t know how grateful I am for the encouraging words, from my own community
      especially, as I “reimagine” (a wonderful expression, borrowed from Ann Handley) the blog and continue to grow.

      You’ve been such a continued inspiration and real leader in our field, btw. It helps just knowing you’re out there.

      Thank you for all you do, at the Content Wrangler blog–one of the best resources I know on content strategy & management.

      ~Peg

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