If you’re a regular here, you may have noticed that I’m using a different blog title these days: “Technical and Professional Communication,” with the simpler tagline, “Peg Mulligan Consulting.” Gone is the “Content for a Convergent World: Content Strategy, Development, and Management” handle and logo. My, that was a bit wordy, wasn’t it?
I originally chose the Convergent World title, after I had read a remark by Hillel Cooperman, who formerly directed the Windows user interface team at Microsoft, and is the more recent founder of Jackson Fish Market.
In “Is It Content? Software? Let’s Call It Branded Experience,” Vince Giorgi reports that Hillel has proposed that “software and content are becoming so intertwined, there’s no longer much point in drawing any distinction.” At the time, I was simultaneously reading about “Convergence Technical Communication” over at the Content Wrangler, and I had an “a-ha” moment, deciding to make “software-content convergence,” or in broader terms, technology-communications convergence, as a main focus at this blog.
I stand behind my original intent, but in hindsight, I realize that either/or attitude is a trap.
The answer (for me and in this blog) is yin and yang–both product-centric and customer-centric. This holistic view was what I was trying to originally express through the Hillel Cooperman reference.
Importantly, my blog’s revised title also places less emphasis on thinking, and more on communication.
So adieu Convergent World as a logo, but not as a complementary process to divergent thinking—and as an essential part of fluid networks–and the overarching mindset–known to foster innovation and change.