In a week of firsts, including my first social media breakfast and my first online contest award, I also had the pleasure of appearing as a guest blogger today, in C. B. Whittemore’s Marketing Blog, “Flooring the Consumer.”
C.B. Whittemore, of Simple Marketing Now LLC–formerly Director, In-Store Innovation for Solutia’s Wear-Dated carpet fiber, writes her marketing blog about improving customer experience, particularly in flooring.
She notes, “To get there, it is critical to understand who that customer is, what matters to him/her in a retail experience, and where to look for inspiration.”
In her kick-off post to her Social Media Series: Bridging New & Old, C.B. notes that “[w]e owe it to our customers and audience…to bridge the gaps that exist between the old ways of communicating and the new ones. It matters because those missing voices are important. They have something to teach us. And we must remain relevant to them.”
She describes the series as a “sparking discussion and actionable ideas on how best to reach all customers and include them in discussions about the value we offer.”
On C.B.’s blog post, Social Media Series: Peg Mulligan on Bridging New & Old, I answer these interview questions:
- How/why did you get involved in social media?
- What do you like most about social media?
- What do you like least about social media?
- How has social media changed how you interact with the marketplace as a consumer or customer?
- What 5 suggestions do you have for companies to implement so they can more effectively bridge old media with new media and connect with end users? Feel free to include specific examples or successes.
Many thanks to C.B. for inviting me to participate in such an engaging, informative, and timely series.
- For links to all the participants in this interview series, see The Entire Bridging New & Old Social Media Series
Peg, congratulations on all of your firsts! I know that these are the first of many more social opportunities and that you will enjoy them as much as I have. Thank you, too, for participating in my series and sharing such a grounded but passionate voice. I look forward to meeting you in person in the near future. CB
PS: I love how you capture the essence of the series in this post.
You’re quite welcome, CB, and I hope to meet in person as well, at a social media event. In such a short time, social media has already opened up for me, such a vast world of new contacts and great ideas. I’m very gratful for your part in that, inviting me to write for your series.