I continue to participate in Darren Rowse’s 31 Days to Build a Better Blog. In this post, I summarize how I completed challenges for Day #2, Day #5, and Day #7. (For reporting purposes, I am completing some tasks out of sequence.)
The sections below describe the challenge for writing a list post, focusing on current readers, and writing a link post.
Writing a List Post
in the challenge for Day #2, Darren Rowse describes three types of lists that bloggers often use successfully:
- The post as a list: “In this case there’s nothing in the post except for the list. The title of your post introduces the topic and then the list speaks for itself. The list can be quite barebones – short and to the point.” For an example of a list post, see Peer Review Checklists for Writers in this blog.
- Extended lists: “This type of post is not dissimilar to an essay or article but the main points are broken down into a numbered list format. Generally there is a heading for each section (highlighted in bold or heading tags), with a paragraph or two under each one.” For an example of an extended list, see A Baker’s Dozen: Links on Cloud Computing, in this blog. This post also represents a link list (building a resource on a topic).
- Lists Within Posts: “In this type of post, lists present ideas in the midst of other content. In a sense the list becomes a way of breaking up your text. …these posts do quite well as other bloggers looking for a quote to share with their readers will many times grab your list.” For example: see Digital Marketing World: Spring 2009 – Winning Against the Odds—my most viewed post, with multiple bulleted lists, providing takeaway points for various digital conference sessions, within the same post.
Focusing on Your Current Readers
In the challenge for Day #5, I emailed two blog readers, who both left comments on my earlier posts:
- Awareness Inc. Webinar: Building Digital Communities on the Social Web, featuring Larry Weber ~ Takeaways
- Digital Marketing World: Spring 2009 – Winning Against the Odds
My email simply thanked my readers for their comments and asked for more information about the blog topic (Larry Weber and his respective companies, in the case of my note to Farah at RacePoint, and the virtual conference schedule, in the case of Cece at InXpo.)
I promptly received e-mails back from both company representatives, with helpful information to supplement my original posts.
From RacePoint Group, I obtained the following information about how to best keep up with Larry Weber:
- Racepoint Group Twitter handle <http://search.twitter.com/search?q=racepointgroup.
- RacePoint Group Facebook page <http://www.facebook.com/home.php?#/pages/Racepoint-Group/55860819547?ref=ts>.
- Larry Weber’s Twitter profile <http://twitter.com/TheLarryWeber> (though Larry does not have time to engage as much as he’d like there).
- Farah also noted that Racepoint Group and the sister company Digital Influence Group have newsletters. Here are past Racepoint Group issues and subscription info: <http://www.racepointgroup.com/news/subscribe.cfm>.
From Cece at InXpo, I learned that InXpo keeps a list of upcoming virtual events on the InXpo website: http://www.inxpo.com/news/upcoming-events/index.htm.
The point Darren Rowse intended for this exercise, I imagine, is to deepen relationships and the lines of communication, with your existing readers, as I did with both Farah and Cece (and by extension, the organizations they represent). In the process, I gained new information to supplement my original blog posts and added more value to my other readers.
In the challenge for Day #7, Rowse provides these reasons for linking out on your blog:
- Giving something of value to your readers
- Building your credibility
- Building relationships with other bloggers
He also describes six types of link posts to consider:
- Building upon the Points of Others (For example: see A Model for Collaborative Writing on the Social Web.)
- Taking the Opposite Point of View
- Building a Resource on a Topic (For example: In this blog, see A Baker’s Dozen: Links on Cloud Computing, which represents an extended list, as well as a link list.)
- Speed Linking
- One Question Interviews
- Suggesting Further Reading and Giving Examples (For example: see Understanding Audience and Purpose in this blog.)