Moving on Up: Web 1.0 through 3.0

A recent MarketingProfs Get to the Po!nt newsletter highlights the differences between Web 1.0, Web 2.0. and Web 3.0. The newsletter summarizes an excellent, fuller explanation from the B2B Insights Blog, Upgrading your B2B website – what version is in your marketing plan? by J. Leigh Brown.

According to the MarketingProfs summary (portions quoted below) of Brown’s post, here are ways to understand the Web’s evolution:

“Web 1.0: One-way information flow.

“Web 1.0 was the Web as an information portal,” Brown says. “Content was owned. … Publishing was static with no interaction.”

“Web 2.0: From publishing to participation.

Then along came the savvy, demanding user. “Web 2.0 (coined in ’99, made popular in ’04) revolves around information-sharing and collaboration,” says Brown. “It’s about user-generated content … and the power of the community to create and validate information.”

Typical examples, Brown notes, now include “blogs, forums, communities, social networking, video & image sharing, wikis, mashups, tagging, and content syndication.”

“Web 3.0: Marketing buzzword, or unrealized vision?”

“Web 3.0 (made popular in ’06) is a large work in progress,” Brown writes, “and it crosses into several different areas: semantic Web, personalization, intelligent search, and mobility.”

“You could say that Web 3.0 is an intelligent Web 2.0,” Brown explains. “The vision is that the Web understands how to personalize your experience and recommend what you are looking for—and lets you take it with you.”

Peg’s Note:

With real-time search and social search now at hand, I can’t help but think that we are moving into the realm of Web 3.0, before many have even come up to speed on Web 2.0 technologies. What a major competitive advantage for those organizations, disciplines, and individuals who are keeping up, with this accelerated rate of change and opportunity on the Internet.

Are you keeping up?

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Contacting the Author: Content for a Convergent World – Peg Mulligan’s Blog


4 thoughts on “Moving on Up: Web 1.0 through 3.0

  1. Hi Greg,

    Thanks so much for stopping by again…Part of the reason I compiled the definitions of the various Web iterations is I am trying to sort through it all myself…and am definitely no expert.

    I agree that the Semantic Web is not a reality yet…more vision (or hype) right now…but wearing my search engine marketing hat, I think personalized and social search do seem to actualize the promise of an intelligent Web…maybe these changes in search represent Web 2.0+?

    I just googled Web 3.0 and found an old Read/Write post that stated “it is not a question of if web sites become web services, but when and how.”

    (see Web 3.0: When Web Sites Become Web Services )

    Wearing my tech communicator hat, I want to learn as much as possile about “the how” of web services…


  2. I like this, Peg. Whether Web 3.0 turns out to be reality or hype, the fact is that SOMETHING is going to come along and open up new possibilities for using the Web.

    As a technical communicator and a project manager, I see two aspects to this. The successful company will have a visionary who can craft a strategy for using Web 2.0 and Web 3.0 effectively; they’ll also need to have a project manager who’s smart enough to adapt existing processes to the new strategy. Neither one will be easy, but I think they’ll be a lot of fun.

  3. Hi Larry,

    Thanks for dropping by and for your thoughts. I like what you offer about the need for the visionary and project manager to help make Web 2.0 & 3.0 technologies work within the enterprise.

    I recently attended an O’Reilley webcast on social business, which complements what you say here, very nicely. It also mentioned those at the lower-level of an organization as being important, too, with these users showing how social tools can improve productivity…in that way, we get a top-down, bottom-up effect, which helps the Enterprise become truly 2.0+…

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