A recent MarketingProfs Get to the Po!nt newsletter highlights the differences between Web 1.0, Web 2.0. and Web 3.0. The newsletter summarizes an excellent, fuller explanation from the B2B Insights Blog, Upgrading your B2B website – what version is in your marketing plan? by J. Leigh Brown.
According to the MarketingProfs summary (portions quoted below) of Brown’s post, here are ways to understand the Web’s evolution:
“Web 1.0: One-way information flow. ”
“Web 1.0 was the Web as an information portal,” Brown says. “Content was owned. … Publishing was static with no interaction.”
“Web 2.0: From publishing to participation.”
Then along came the savvy, demanding user. “Web 2.0 (coined in ’99, made popular in ’04) revolves around information-sharing and collaboration,” says Brown. “It’s about user-generated content … and the power of the community to create and validate information.”
Typical examples, Brown notes, now include “blogs, forums, communities, social networking, video & image sharing, wikis, mashups, tagging, and content syndication.”
“Web 3.0: Marketing buzzword, or unrealized vision?”
“Web 3.0 (made popular in ’06) is a large work in progress,” Brown writes, “and it crosses into several different areas: semantic Web, personalization, intelligent search, and mobility.”
“You could say that Web 3.0 is an intelligent Web 2.0,” Brown explains. “The vision is that the Web understands how to personalize your experience and recommend what you are looking for—and lets you take it with you.”
With real-time search and social search now at hand, I can’t help but think that we are moving into the realm of Web 3.0, before many have even come up to speed on Web 2.0 technologies. What a major competitive advantage for those organizations, disciplines, and individuals who are keeping up, with this accelerated rate of change and opportunity on the Internet.
Are you keeping up?